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Autumn Budget: Key Takeaways for Members
The Autumn Budget 2024 includes key financial updates impacting Giftware Association members. Major changes involve increases in public spending, taxation, and growth projections, alongside …
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Education
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Resources to help you, your business, and your team thrive and survive in today's business world.
The GA actively listens to our members to bring you the most up-to-date resources as well as those evergreen subjects that can always give your business a boost. Come and learn with us.
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What’s the best way to manage growth in my business?
Managing growth in a business is a delicate balance between scaling up while maintaining quality and profitability. If a business grows too quickly, it can become unmanageable, while slow growth…
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What’s the difference between copyright and trademark?
Copyright and trademark are two terms that are often used interchangeably, but they actually refer to two different areas of intellectual property law in the UK. Understanding the difference…
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Video
FOUR WAYS TO BE YOUR RETAILERS DREAM SUPPLIER
As we are all know 2023 is going to be a challenging year. Considering the commercial pressures that all sectors of the economy are experiencing there has never been a better time to pause for…
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Knowledge Base
Brand Licensing Handbook
Learn more about the brand licensing industry and take the next step for your brand or product, download the Brand Licensing Handbook to discover all the basics of the industry and how you can…
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Why is social media good for B2B businesses in 2023?
Social media continues to be an important tool for B2B businesses in 2023 for several reasons:
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What is the difference between a product-led, sales-led, and marketing-led business?
What is the difference between a product-led, sales-led, and marketing-led business?
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An Overview of Design Trends for 2023-2024
Design trends are constantly evolving and changing, driven by changes in technology, social and cultural influences, and emerging creative ideas. As we move into 2023-2024, designers are expected…
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Video
Introduction to Qalara - Sourcing
The Giftware Association is thrilled to introduce Qalara, a new-age global sourcing & wholesale platform that is disrupting and revolutionising the way importers and retailers can source…
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Ready for your First Employee?
You’re ready to take on your first employee, but that can be a scary prospect – there are so many myths around taking on employees and managing people. But if you don’t, your…
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Jargon Busting with Therese Oertenblad
In order to come across as credible, professional and trustworthy, it would be a good idea to familiarise yourself with the most common jargon. However, if in doubt, it's better to ask what …
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Unlocking the Potential: Harnessing the Power of LinkedIn for Your Business
In today's digital age, social media platforms have become indispensable tools for businesses to connect, engage, and expand their networks.
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Creating your Business Plan - Part 1
Why does your business need a written plan? The simple answer to why you need a business plan, regardless of the business size, or age or level of revenue, is that if you don’t have a …
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Creating Your Business Plan - Part 2
Why does your business need a written plan? The simple answer to why you need a business plan, regardless of the business size, or age or level of revenue, is that if you don’t have a …
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The Kings Awards - How to Apply
The King’s Awards for Enterprise are the most prestigious awards for businesses, recognising and celebrating business excellence across the UK. The recipients of the awards demonstrate…
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Video
How to use gift cards to boost your sales and your brand
he gift card industry is worth over £7billion and growing. Understanding this market and how to run an effective gift card program can increase revenue, drive customer acquisition and …
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How to get your products featured in the Christmas Gift Guides
Last year, there were over 29,000 products included in the UK gift guides, but if you want to be featured, you must be in the editors’ inboxes. In this workshop, Rosie Davies-Smith…
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UK Trade Magazines List
We have listed below a lot of trade magazines, some are free, some are paid-for, and the majority have free email newsletters available. All magazines listed are UK based. The benefit of reading…
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Contractor, Worker or Employee
At some point, especially if you are planning on growing your business, you will need to build a team. You cannot do everything, and even ‘lifestyle’ businesses (those who perhaps…
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Performance Management Journey
I hate to be the bearer of bad news but not everyone will be the perfect person you need them to be all of the time. Planning on how we will monitor performance, and address any shortcomings…
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Recruiting the People You Need
Unfortunately, we can’t draw a happy face on a stone and magic the perfect people and in the real world, finding the right people to work with you in your business can feel like finding…
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Developing Brand Guidelines
Branding is about much more than a pretty logo and website. You hopefully know your mission statement and what your company and brand stands for, but your brand is actually how it is perceived…
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India - a promising alternative to diversify & scale your sourcing
A growing emphasis on sustainable consumption has further contributed to India’s success story, one that is driven by its handmade artisanal techniques and a wealth of natural materials…
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Image Size Cheat Sheet
When you are balancing many different social media channels in addition to your ownwebsite it can be easy to lose track of the different dimensions required for eachplatform. Let us do the work…
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Retail Display Sources
When designing or redesigning your retail space it is important to create an aesthetic that fits with your brand and products. There are many companies out there who will design your space, …
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