Sarah Ward
CEO
Sarah Ward is the Chief Executive of The Giftware Association. Over the last couple of years, the Jewellery Distribution, British Travel goods & Leather Accessories Associations have also been brought under the GA’s umbrella and Sarah’s leadership. Coming originally from a blue-chip retail background, Sarah then worked at Penny Kennedy where she gained extensive knowledge within the card, wrap and stationery areas of business. Her role at the GA has seen her utilise these skills across a broader environment and we are delighted to now offer her help to everyone from established companies to startups, manufacturers and retailers.