If you are new to this topic, then you may be asking, what is a CRM? It is an acronym for Customer Relationship Management software, which is designed to help your business establish and nurture better connections with your customers, deliver professional customer service, and ultimately drive business growth. It can also help manage your prospects and new business.  If you already have a CRM and it is not delivering the outcomes you need, then you may find this article useful as a guide to reviewing your processes.

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CRM – A Business Asset or a Daily Struggle?

Successfully implementing a CRM system can drive sales and customer service but many fail to deliver. Get some tips and avoid the pitfalls…. 

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