Source Fashion Opens Its Doors Next Tuesday at Olympia London

Source Fashion, Europe’s leading responsible sourcing show, opens next Tuesday 18th February, at Olympia London, welcoming buyers, retailers, and sourcing professionals from around the world. Running until 20th February 2025, the show will host hundreds of makers and manufacturers from over 20 key sourcing regions, including Turkey, Taiwan, Ethiopia, Egypt, China, India, the UK, France, Hong Kong, and Portugal.

With leading retailers and brands such as ASOS, Barbour, Boohoo, Flannels, Frasers Group, French Connection, GANT, Hawes & Curtis, Jaded London, John Lewis, Lipsy, Lucy & Yak, ME+EM, Marks & Spencer, Moss Bros, Mothercare, New Look, Next, Oliver Bonas, Primark, Saraha, Toast, The Very Group, Whistles, already pre-registered, Source Fashion is set to be a must-attend event for businesses looking to source responsibly and discover innovative solutions to industry challenges.

A Platform for Innovation and Sustainability

The three-day event goes beyond sourcing, offering a dynamic content programme across two dedicated stages: The Source Catwalk Stage and the Source Debates Stage.

Visitors can explore the latest trends and insights into responsible fashion with:

The Source Catwalk Show – taking place three times daily, showcasing curated womenswear looks built from exhibitors’ collections, highlighting trends such as Circus Play, Romance, Plant Power, and Hyper Tactile.

Headline Designer: Stuart Trevor

Scottish-born fashion designer Stuart Trevor, founder of All Saints and sustainability advocate, is set to headline the Source Catwalk. After years mentoring brands with a positive social and environmental impact, Trevor’s latest label, STUART TREVOR, focuses on sustainable fashion made from repurposed materials. Trevor set out to create the world’s most sustainable brand with a mission to make buying sustainable products easier, more fun and create non-destructive clothing from other peoples’ waste. His designs will take centre stage at the Source Catwalk, demonstrating how fashion can be both stylish and sustainable.

The Source Catwalk takes place:

•             Tuesday at 11am, 1pm, and 3.30pm

•             Wednesday at 10.30am, 1pm, and 3.30pm

•             Thursday at 11am and 1pm

The Source Catwalk also offers a diverse and informative programme of conversations with thought leaders, retail case studies and challenging panel discussions. Now located on the balcony, learn from the leading voices within ethical fashion.

Source Debates – A new stage for this year, providing an opportunity to voice your thoughts and get involved in the conversations - tackling the industry biggest questions and challenges, from sustainability and circularity to transparency and the future of fashion sourcing.
 

Speaker Highlights

Source Fashion’s comprehensive speaker programme will bring together industry leaders, sustainability experts, and fashion innovators. Key sessions include:

‘From Fast Fashion to Circularity’ (Source Catwalk, Tuesday, 11:30 AM) – A discussion on how brands can shift towards sustainable models while competing in the fast-fashion landscape, featuring leaders from Vivo Footwear, Neem London, YOU Underwear, and Johnston’s of Elgin.

‘A collaborative journey from farm to fashion’ (Source Catwalk, Tuesday, 1:30pm) - explores how The Natural Fibre Company and John Smedley have forged a groundbreaking partnership, transforming heritage craftsmanship and sustainable innovation into a powerful success story.

‘Tech and sustainability: why data holds the key for a greener future’ (Source Catwalk, Tuesday 2:10pm) - Linda Pimmeshofer from Insider Trends explores how data-driven innovation can revolutionise fashion’s fight against emissions, with global examples and a vision for a tech-enabled future

‘The Urgency of Transparency’ (Source Catwalk, Wednesday, 11:00 AM) – A fireside chat with Andrew Xeni, Founder of Nobody’s Child and Fabacus, on why transparency is critical in building consumer trust.

‘Ecosystem Thinking in Fashion: Redesigning for Regeneration’ (Source Catwalk, Wednesday, 2:10 PM) - Safia Minney MBE, Founder of Fashion Declares is joined by Dr Sri Ram, Founder - Bags of Ethics, Supreme Group, Matthias Knappe, Head of Unit, International Trade Centre (ITC) and Nick Reed, Founder, Neem London for to explore scaling circular practices, adopting regenerative models, and building stronger supply chain relationships to inspire action and meaningful change.

‘A Clothing Company That Doesn’t Produce Clothes’ (Source Catwalk, Wednesday, 1:30 PM) – Stuart Trevor in conversation about his upcycling-focused brand and the future of circular fashion.

Designing tomorrow: Is speculative thinking the key to fashion retail's future? (Source Catwalk, Wednesday, 1:30 PM) - Geraldine Wharry, Fashion Futurist, Trend Atelier on speculative design.

‘Taking the Lead When Legislation Falls Short’ (Source Debates, Thursday, 11:00 AM) – This session, with Safia Minney MBE, looks at how businesses can drive sustainability initiatives beyond Government mandates.

Can fashion brands embrace sustainability without the fear of being perfect? (Source Debates, Thursday, 11:30 AM) - Jonny Rowe and Joe Russell, Co-Founders, Land of Plenty look at encouraging small wins, while questioning the common fears surrounding building out sustainable practices and the role storytelling and branding to help overcome these.
 

Exhibitor Highlights

Source Fashion will feature an impressive line-up of responsible manufacturers from around the globe with the spotlight on the UK, Egypt, India, and Portugal. Highlights include:

Dee Kay Knitwear (UK) – A leading supplier of high-quality wholesale knitwear.
YOKA YO (UK) - Helping take designs from initial concept through to final product development.
The Natural Fibre Company (UK) – An award-winning yarn manufacturer working with rare breeds and natural fibres.
National Weaving (UK) – Specialists in premium woven and printed labels, with a focus on sustainability The Fashion Incubator (Egypt) – A sustainable fashion manufacturer specialising in knit, woven, sportswear, and swimwear.
Desert Crafts Design Studio (India) – A womenswear manufacturer focused on casual and resort wear.
WonderRaw (Portugal) – Experts in luxury blanks and fully customised garments made from 100% organic cotton.
 

As part of an ongoing collaboration, The International Trade Centre, under the UK Trade Partnerships Programme, will showcase ethical suppliers from Ethiopia, Madagascar, Tanzania, and Nepal, providing visitors with an exclusive look at sustainable sourcing options from these regions.

A Must-Attend Event for Responsible Fashion

Suzanne Ellingham, Event Director of Source Fashion, said: “We’re passionate about connecting international manufacturers with UK and European buyers looking to source responsibly, with unique makers and artisans proudly taking their place next to global powerhouse manufacturers. We’re proud to champion and provide a place for responsible makers and manufacturers to showcase their work and make connections. Our Egyptian Pavilion will highlight the exceptional quality and craftsmanship from this region, while our Indian Pavilion spotlights the vibrant fashion culture, tailoring and quality of Indian producers. And our collaboration with The International Trade Centre brings incredible ethical suppliers, forward-thinking brands, and groundbreaking technology from an array of exhibitors from Ethiopia, Madagascar, Tanzania and Nepal. Ensuring every exhibitor is audited and accredited means Source Fashion brings the best of the industry under one roof.”

 

With new mid-week dates from 18th – 20th February 2025, Source Fashion continues to be the gateway to responsible sourcing for brands looking to create sustainable collections with confidence.