Pop-up Retail: Perks of a Permanent Store, Without the Pitfalls

Ads? Skipped. Emails? Ignored

Social media is a battlefield of brands fighting algorithms for customers’ attention. Your customer has endless choices, and you are probably another missed opportunity- retailers everywhere are facing the same challenge: how do you cut through the noise and connect with your customers? With 25 years of experience making brands visible, we, at SpaceandPeople can say, pop-up retail is the answer.

Retail Without The Risk

Accounting to 71.8% of all retail sales, in-store came roaring back as the dominant channel in UK retail, in 2023 (Mintel, 2023). High-street and mall footfall is close to crossing the prepandemic levels proving that customers crave real-world shopping experiences. Despite digital convenience, in-person interactions help build trust in ways online (only) channels simply
cannot- but they often come with hefty price tags and non-negotiable commitments.

Whether you are launching a brand, testing a new product line, or trialling a market, pop-up retail offers access to prime retail venues placing your brand where it matters most. It’s a highimpact approach that works for businesses of all sizes, from independent start-ups to established brands looking for a new way to engage customers, while keeping costs in check.
For Small, Medium and Big Brands Alike Pop-ups are not just for Samsung, Tesco, Lush, and other household names with deep pockets and wide access. They are just as effective for an Etsy retailer making their high-street debut, online brands testing physical retail, or homegrown businesses scaling up.

Studies show that brick-and-mortar interactions influence upto 85% of all retail sales. A wellplaced kiosk in a high-footfall retail venue turns fleeting digital interest into real-time engagement, insights and sales.

More A Solution, Than Just A Space

At SpacenadPeople, pop-up is not just about location- it’s a business strategy. From business planning, and kiosk design to staffing, merchandising, and logistics, insurance, documentation, we handle the hassle for you. Some retailers prefer a fully managed service while other choose a hands-on, bespoke approach. That’s why this pick-and-mix model is flexible and scalable- you choose what works best for your business.

The Future of Retail is Flexible

Retail is evolving, so is the customer behaviour but the desire for real-world connections remains constant. A pop-up shop gives retailers the freedom to test, grow and scale at their own pace- without the constraints of a permanent in-line store or the burden of complex logistics. Imagine turning all those abandoned carts into confirmed orders, real-time.

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