By now a traditional part of the early stage of Gift of the Year, the ‘early bird’ entry discount is due to be removed at the end of this week.

The usual cost of entry is £50 for GA members* and £75 for everyone else, with the entry rate dropping after the first entry. However for the next few days, there is a universal 20% discount.

“Early entries help us to see the trends that we think will emerge in the competition,” explains Luke, the competition’s project manager. “It helps us to get an idea of the sorts of judges we should be inviting, which means all of the products entered get the most exposure. The more entries come in before the end of September the better for everyone, so the discount is our way to thank those who manage to enter early.”

If you don’t have product details finalised, or any photos ready, then that’s no problem: you can enter and pay the early bird rate now, and change anything about the product later. As long as the correct details are uploaded by the 30th of November, you’ll be set.

For more information, visit www.giftoftheyear.co.uk or email luke.palmer@ga-uk.org.

*Also applies to members of the NAJ, BTAA, JDA, DesignGAP, GCA, AIS, ACID, Buy From Shropshire