Fox Under The Moon Wins The People’s Choice Award at The Gift of the Year Awards 2024

The Giftware Association is delighted to announce the winner of The People’s Choice Award as part of The Gift of the Year Awards 2024. In a thrilling conclusion to this year’s awards, Fox Under The Moon, led by Stacey McNeill, has once again captured the hearts of the public, securing the prestigious award for the second consecutive year with her ‘One Step at a Time’ greeting cards range.

Speaking at the Harrogate Home and Gift event, Sarah Ward, CEO of The Giftware Association, highlighted the significance of The People’s Choice Award, noting the record-breaking public engagement with over 8,000 votes cast. She emphasised the importance of the bond between brands and their consumers, particularly in today’s challenging economic climate.

“This award is a testament to the power of connection between brands and consumers,” Ward stated. “The dedication of our shortlisted companies to their products and customers has been truly inspiring, showcasing the ingenuity and resilience that define our industry.”

Sarah also addressed the evolving trends in the giftware and retail sectors, noting the growing emphasis on personalisation, sustainability, and the integration of technology in retail experiences. She reiterated The Giftware Association’s commitment to supporting its members in navigating these trends and fostering industry growth.

For the first time, The Giftware Association has recognised the next two brands  in line. Congratulations to Beevive and Little Dog Laughed for their outstanding contributions and achievements.

Stacey McNeill of Fox Under The Moon was honoured as the winner of The People’s Choice Award 2024. McNeill’s brand has consistently demonstrated a deep connection with its audience, driven by engaging social media interactions and heartfelt, shareable artwork and messages.

“I can’t believe we have been fortunate enough to win The People’s Choice Awards two years running,” McNeill remarked. “Winning the Gift of the Year People’s Choice Award in 2023 really put us on the map. It was the jumping-off point for us being noticed and taken more seriously in the trade world. This award reflects the personal connection I have with our customers, and it’s been an incredible 12 months for us.”

The Giftware Association is excited to announce the official launch of Gift of the Year 2025. With over 70 judges already signed up, the upcoming competition promises even greater opportunities for brands to gain recognition and showcase their products.

The Gift of the Year Awards, organised by The Giftware Association, celebrates the best in the UK gift industry, bringing together suppliers, retailers, and industry experts to acknowledge outstanding achievements and foster growth and collaboration.

For more information and to enter the Gift of the Year Awards 2025, please visit www.giftoftheyear.co.uk

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Media Contact: Chris Workman, The Giftware Association Email: chris.workman@ga-uk.org