Born in 2008, from a journey of solo travel and self-discovery, we exist to introduce the fashion industry to ethical jewellery and accessories that won't cost the Earth.

We are a small team based along the South Coast of the UK in the seaside town of Bournemouth. We work closely with a studio in the heart of Bali, where we have a full-time designer and part-time group of outworkers who create Pineapple Island jewellery as a second income. With our head designer in Bali, we work collaboratively to create ethical and affordable jewellery for our wholesale and retail customers so they can look good and feel good!