The brands who have adapted their approach to social media, are the ones who remain relevant. More so than ever, we need social listening tools to understand what it is that people need, want and care about.

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What is social listening and why is it important?

Social media has revolutionised the way in which people communicate with each other and with brands they are interested in. Since the world first went into lockdown, it is social media that has enabled us all to stay connected.

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