Topics discussed are as follows

• Defining the right retailers for your brand including;
     o Market segmentation
     o Brand relevance
     o Identifying the gap or opportunity

• Planning your approach;
     o Who to contact
     o How to approach - emails and decks
     o How to progress with a lack of response

• Being prepared - what will a retailer expect;
     o Commercial terms
     o Deliveries and Barcodes
     o Marketing packages
     o Forecasting

Video

Engaging Retailers and Buyers

A session to explore and discuss the challenges of engaging retailers and buyers.  GA members will be given insights into the inner workings of retailers and the factors that may affect your likelihood of success when submitting products.

Price: Free