What is Conversational Commerce?

Conversational Commerce refers to the use of messaging apps, chatbots, and AI-driven tools to interact with customers. These tools facilitate seamless communication, emulate human-like interaction, and provide personalised support through various channels such as Facebook Messenger, WhatsApp, or a website's live chat.

It goes beyond simple customer service by enabling complete transactions, product recommendations, and more, all within a chat interface.

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Conversational Commerce: Unlocking New Opportunities for Retail and Giftware Businesses

Conversational Commerce: Unlocking New Opportunities for Retail and Giftware Businesses

 The way consumers interact with brands and make purchases is changing dramatically. The driving force behind this transformation is Conversational Commerce, a term that's gaining traction among retailers, including those in the retail and giftware sectors. But what exactly is Conversational Commerce, and how can it be harnessed to enhance your sales and marketing strategy? Let's explore.

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