“Buy Less, Choose well, Make it Last!”

Vitaelux was formed in 2019 and supports artisan communities in Turkey, who produce beautifully crafted cotton products, using centuries-old traditional methods. Dating back to the ancient city of Antioch, the exceptional heritage means customers can benefit from handmade ethical products, and the craftsmen and women producing them pass on their skills to future generations.

Vitaelux uses cotton grown on the Aegean coast of Turkey, which is known for its high quality. All of Vitaelux’s products are environmentally friendly, healthy, chemical-free, and ethically made. They meet all standards and are Oeko-Tex certified, which means they are sustainable and do not harm the human body or environment.

“LIVE NATURAL, LOVE NATURE”

Sustainability is at the core of Vitaelux. Here’s how we operate our brand in an environmentally conscious manner:

Ethical Sourcing: We collaborate with local artisans, ensuring fair wages and supporting their communities. By sourcing materials responsibly, we reduce our environmental footprint.

Hand-Loomed Craftsmanship: Our products are meticulously hand-loomed, preserving traditional techniques. This minimizes energy consumption and promotes timeless quality.

Chemical-Free Materials: All our products, including natural bath towels and hand towels, are Oeko-Tex certified and free from harmful chemicals. We prioritize safety for both users and the planet.

Minimal Waste: We strive for zero waste in production. Any remnants are repurposed or recycled.

Longevity: “Choose well, buy less, make it last!” Our designs are timeless, encouraging longevity over disposability.

In summary, sustainability isn’t just a buzzword—it’s woven into every thread of Vitaelux.