The Giftware Association Announces Leadership Transition with New Interim CEO
BIRMINGHAM, UK –

The Giftware Association (GA) announces Sarah Ward has stepped down as CEO, creating a pivotal opportunity to move the association forward. Tom Jones, CEO of the British Allied Trades Federation (BATF), will step in as interim CEO, ensuring continuity and supporting the GA’s mission to serve its members during this critical time.

The giftware industry is undergoing significant change, with new opportunities and challenges emerging daily. At this critical juncture, The GA remains committed to its mission of providing resources, connections, and advocacy to help members thrive in a competitive global marketplace. With a renewed focus on inclusivity, innovation, and sustainability, The GA aims to drive growth and continued success for the industry and its members.

The GA would like to extend its gratitude to Sarah for her leadership and the valuable contributions during her time as CEO. We wish her all the best in her future endeavours and are grateful for her dedication to the association and the wider giftware sector.

Tom Jones, who has a wealth of experience in supporting trade associations, will step in as interim CEO. His strategic vision and expertise in the sector will ensure that The GA continues to deliver on its mission while navigating this important transition.

Tom Jones, Interim CEO The Giftware Association:

“I am honoured to step into the role. The industry faces numerous challenges, but I am confident that with The Giftware Association’s renewed focus on inclusivity and innovation, we can continue to support our members and ensure that the association remains at the forefront of the giftware sector. I look forward to working alongside the Board and our members to ensure the ongoing success of The Giftware Association.”

Mark Jones, Chair of The Giftware Association:

“We are incredibly grateful to Sarah for her leadership and the significant contributions she has made to The Giftware Association. As we move forward, we are excited to have Tom step in as interim CEO. His extensive experience and leadership within trade associations will ensure a smooth transition and continued focus on our strategic goals. We remain committed to our mission of supporting the giftware sector, driving growth, and enhancing inclusivity as we evolve with the changing industry landscape.”

As part of the ongoing evolution of The GA, the association is focused on enhancing its support for members by strengthening relationships with importers, wholesalers, and retailers. The GA’s new strategic vision is designed to foster innovation, inclusivity, and sustainability across the sector, positioning the association to better serve its members and support the growth of the giftware industry.

“As we face a rapidly changing world, the mission and vision of The Giftware Association remain central to our work,” says Tom. “It is crucial that we support our members in navigating these challenges, and I am committed to ensuring that we continue to deliver valuable resources, advocacy, and networking opportunities,” he continues.