SPRING FAIR HONOURS EXCELLENCE AS THE HOST OF GIFT OF THE YEAR 2025

Announces Debut of the Gift Of The Year Pavilion and Judge’s Lounge for 2025

Spring Fair, which is celebrating its diamond jubilee as the UK’s leading marketplace for wholesale Home, Gift, Lifestyle and Fashion taking place at the NEC Birmingham from 2 – 5 February 2025, will play host to the Gift Of The Year 2025 for the fourth year running. This prestigious award, which celebrates innovation, creativity and excellence in the home and giftware industry, promises to be bigger and better for 2025, with exciting new features and opportunities for exhibitors, judges, and buyers alike to get involved.

Visitors to Spring Fair this February will be able to visit the Gift Of The Year Judging Stand, where the shortlisted products for the 2025 award will be showcased, and check in on the live judging that will take place throughout the duration of the show. Over 120 industry-leading retailers and buyers will evaluate the products, providing buyers with a unique opportunity to discover the best new trends and product innovations in one place.

The Gift Of The Year Judging Stand will provide opportunities for retailers and buyers alike to browse these innovative products, including new products launching at the show and any shortlisted products not exhibiting at the show will also be on display. Visitors will also have the opportunity to take home a shortlist brochure and meet industry experts to learn about the trends shaping the future of home and giftware.

An exciting addition the forthcoming show is the Gift Of The Year Pavilion, designed to highlight brands and products like never before. This unique space will allow shortlisted companies that have never exhibited at a trade show to showcase their offerings at the UK’s largest home and gift show, and the opportunity to connect with Spring Fair’s exceptional audience. For these emerging, groundbreaking brands, this is an unparalleled opportunity to reach thousands of buyers and establish their presence in the industry.

Also making its debut at the 2025 show, the Judges’ Lounge is a dedicated space to welcome and host our esteemed judges, offering an area for judges to review products and connect with peers, learn more about The Giftware Association’s initiatives and services as well as the opportunity to network with members, service providers, and key players in the home and gift industry.

Chris Workman, Marketing Manager of The Giftware Association says, “I am super excited about this year’s awards, with such a diverse shortlist, I’m looking forward to seeing what makes it through to the next stage. Across twenty categories we will have the newest and most innovative products to market this year, and a chance for each of these brands to shine at the largest show in the UK. Whether they are exhibiting at the show or not, this is a chance for their profiles to be raised. The Pavilion is new this year which will showcase brands who have never exhibited before and will be a great segue for visitors to the judging area to meet the brands who are shortlisted, we know it already drives traffic to different areas of the show, as well as website visits.”

Stay tuned to Spring Fair’s social channels for updates on special events and guest appearances taking place at the The Gift Of The Year Judging Stand, and throughout the show.

Register to attend at https://www.springfair.com/visitor-registration.

Press Registration Link: https://www.springfair.com/press-registration

For more information about Spring Fair and the 75th-anniversary celebrations, visit www.springfair.com.

About Spring Fair

Spring Fair is the UK’s leading retail event attracting 38,000 buyers with a combined budget of £2.25bn. It hosts the largest, highest-spend assembly of retailers in the country and is the ultimate destination for buyers.

2025 will celebrate 75 years of rich heritage. Inaugurated by the Queen in 1976 when it moved to the NEC and endorsed by retail icons, Spring Fair has remained a trusted marketplace even through significant industry changes.

As the UK’s leading showcase for the Home, Gift, and Fashion sectors, Spring Fair connects retailers and suppliers to showcase the latest trends, products, and innovations. The event continues to serve as a cornerstone of the retail industry, inspiring creativity and sparking meaningful connections.

About The Giftware Association

The Giftware Association is the national trade association serving the home and gift industry. It recognises the remarkable talent and creativity of its members who range from retailers to suppliers, from high street brands to individual craftspeople and many others. It has been serving its members for over 75 years, ensuring they thrive and grow through opportunity, community, and connectivity. The GA is a not-for-profit membership association at the heart of the gift and home industry.

The Gift of the Year Awards are the most highly respected industry accolades, aimed at recognising the best new products, talent, and inspiration in our industry each year. Being crowned a category winner gives your business industry-wide recognition and previous entrants have seen a huge boost to their sales and revenue. The competition gives a unique platform to all that enter and welcomes all businesses, whether you are a start-up or a multinational brand.