Sneak Preview - What’s On at Spring Fair 2025

 As the UK's leading retail trade event for 75 years, Spring Fair brings together home, gift and fashion buyers and suppliers of all sizes from across the industry to create new business opportunities. An essential meeting place for retail, Spring Fair's seven decades of expertise offers an entire community of retailers a place for unmatched innovation and inspiration.

Spring Fair 2025 promises an immersive experience packed with events and features designed to inspire buyers and exhibitors alike. A snapshot of what’s on at the show, taking place from 2nd – 5th February 2025 at NEC Birmingham, has been revealed including:

 - Over 1,200 exhibitors already confirmed, with over 90% of the show sold
 - 12 unmissable buying destinations dedicated to Home, Gift, Fashion, and Everyday categories
 - More than 1 million products
 - Over 400 new brands
 - 100+ international brands
 - Five special product pavilions
 - Curated and exciting collaborations with partners including The Giftware Association, the Greeting Card Association, and Llewellyn-Bowen Design
 - 4 days of free insights, inspiration and catwalk shows across three content stages including the new Licensing Lab in partnership with Fabacus
 - Activations galore across the show floor including happy hours and ambience clinics, sampling sessions, giant birthday cards, awards ceremonies, and a time capsule experience taking us back in time to key events, people and products in the show’s history.
 

The show also has a new aroma. Spring Fair’s exclusive signature fragrance, Heritage 75, created to commemorate the show’s 75th anniversary will float through the aisles. The scent, crafted in collaboration with fragrance experts Quintessence Fragrances and home fragrance experts Sebnini, will bring a multisensory dimension to the event. Heritage 75 captures the spirit of the show, blending tradition and modernity, and reflecting the excitement of the anniversary while symbolising 75 years of heritage. With scent-scaping proven to elevate brand interactions, boost dwell times, and drive sales, this immersive fragrance experience will engage visitors like never before with experts on hand to show them how easy it is to re-create themselves.

12 Unmissable Product Destinations

Save time by sourcing all your collections at once. Explore 12 diverse product destinations offering the biggest and broadest array of high-quality products under one roof. 

Gift - The destination that keeps on giving: a treasure-trove of unique, personalised and licensed gifts.

Greetings, Party & Celebration - Occasional products to remember! Find an exciting display of cards, wrapping paper, balloons and partyware collections here.

Beauty & Wellbeing - Energise your collections with products that lavish the senses and relax the mind. Discover sought-after wellness products that pamper, groom and spritz.

Kids, Toys & Play - Ignite your playful side with this array of must-have toys, gadgets and games that bring big imaginations to life.

Home, Living & Décor - Elevate the art of living in this inspirational destination. Find your next best-seller amongst stylish textiles, interior accessories, décor and furniture collections.

The Summer House Edit - A newly curated collection of home, gift and lifestyle brands renowned for their craftsmanship, creativity and enduring quality. This thoughtful destination provides an inspiring environment to discover timeless products and collections built to stand the test of time.

Christmas, Festive & Floral - From wreaths and foliage to themed décor, this destination has a wide range of products to suit every occasion. Explore a festive wonderland, discover floral décor for every season and so much more.

Housewares - Bringing the best products to the table with kitchenware, dining utensils and must-have culinary collections.

Everyday - The destination that showcases a wide variety of brands to buyers looking for high volume and high value products. Discover best-selling essentials like homeware, electrical items, pet supplies and everyday affordable products.

MODA x Pure – The ultimate fashion destination

Pure is joining Moda at Spring Fair to create a combined, new fashion destination. Get the best of both shows now under one roof with hundreds of trend-led UK-based and international fashion brands, as well as inspirational catwalk shows.

Clothing & Footwear - From designer labels to boutique brands and high-street fashion, find the clothing and footwear collections that will be trending next season.

Jewellery & Watch - Uncover hidden gems! Shop for luxury, staple and statement jewellery and watches in this stylish sector.

Fashion Accessories - Discover accessories that elevate your edits. Curate your bag, scarf and hair accessory collections with the latest seasonal must-haves and trending finishing touches.

 

Plus, one ticket gives you access to two shows. Spring Fair’s co-located show, Source Home & Gift is the only international sourcing platform of its kind. Source unites global manufacturers who pride themselves on responsible manufacturing and sustainable production, with key retailers, brands and contractors who care about how great products are made. Sign up to Spring Fair and enjoy free entrance to Source Home & Gift. Register at Source Home & Gift Feb 2025

Five Inspiring Product Pavilions

Find the latest products and newest exhibitors in the industry with dedicated pavilions located within their destination areas.

 

The New Business Pavilions are exclusive stand areas dedicated to first-time suppliers and small businesses. These five dedicated pavilions, situated across the show, give buyers a chance to meet emerging and growing brands in Gift, Greetings Beauty & Wellbeing, Home, Living & Decor and Moda Fashion destinations.

The Cardgains Village, situated at heart of the Greetings, Party & Celebration destination, showcases the latest range of brand-new greetings cards and gift designs. This year’s stand will feature several of the association's members including UK Greetings, Sarunds, Words 'n' Wishes, IC & G, Jacksons, Woodmansterne, Rainbow Designs, The Gifted Stationary Company, Smart Toys and many other must-see brands.

Providing a launchpad for Greeting Card Association members who have never exhibited before, the GCA Debut Pavilion creates an opportunity for start-up gift card businesses to showcase their products to the industry.

#SBS Village - In collaboration with TV Dragon and business owner Theo Paphitis, the Small Business Sunday Village creates a space for emerging businesses to exhibit at Spring Fair. 12 deserving winners are handpicked for their business models and product offerings, giving you the opportunity to discover more new products and partnerships.

The Gift of the Year Showcase profiles The Gift Of The Year winners, a respected industry accolade that recognises the best new products across the gift industry each year. This showcase puts the most prestigious products in gifting front and centre, giving buyers a chance to discover this year’s esteemed winners.

 

Gift Of The Year Pavilion is a launchpad for The Giftware Association members who haven’t previously exhibited at the show, to offer an opportunity for new giftware brands to present their products.

 

Elevate Your Show Experience

Explore the exciting content areas, buyer experiences and products, designed to inspire, engage and lead you to incredible products. Learning from industry experts is vital so don’t miss seminars and trend forecasts from industry leaders like Google and more. Look out for upcoming speaker announcements.

 

Apply to Speak at Spring Fair

There’s also a chance to get involved too! Be part of retail history and take centre stage at the UK's largest home, fashion and gift trade show. If you would like to be a live speaker, share your expertise, build valuable connections and help shape the future of retail apply at https://www.springfair.com/news/apply-speak-spring-fair-2025 with an overview of the topic you would like to cover by 31st December 2024.

Masterclass Studio  

Get hands-on with the year’s most pressing challenges in retail through panel discussions and practical workshops. With sessions tailored to real-world issues retailers are facing this year, gain practical skills, participate in Q&As, and have the chance for one-to-one guidance with experts after each talk. The Masterclass Studio is all about providing the tools and confidence to tackle your next business steps.

Inspiring Retail Stage

Step into the future of retail with daily catwalk shows, high-profile keynote speakers, and trend talks designed to spark new ideas and strategic thinking. This stage is your go-to for visionary insights, whether hearing from industry leaders or catching up on the latest trends. Each session is crafted to inspire ambitious thinking and equip you with actionable insights to scale and future-proof your business. 

Licensing Lab 

Spring Fair is bringing the licensing industry together with the launch of the Licensing Lab in partnership with Fabacus and Licensing International. Dedicated to networking, knowledge sharing and driving growth for licensors, licensees, retailers and service providers, the Lab will feature an exhibition space, a vibrant networking lounge designed by Llewelyn-Bowen Design, as well as seminars led by industry experts.

Cultural Enterprise Day

On Tuesday 4th February, Spring Fair will host the Cultural Enterprise Day in partnership with the Association of Cultural Enterprises (ACE).

This special day will highlight the crucial role of retail within museums, galleries, and heritage sites while celebrating the expert buyers and merchandisers to carefully select unique, story-driven products for these extraordinary institutions. Bringing 45 new cultural enterprise organisations to the show and offering tailored resources to enhance their sourcing experience, visitors will benefit from guided tours, sector-focused educational sessions, and exclusive goody bags.

Cafés & Connections

When you’re walking every aisle of the show, it’s important to have a place to unwind. Make sure to locate the Christmas Café, Moda Café and Summerhouse Café’s dotted around the Spring Fair halls for a chance to take a break and network. Relationships are key to successful buying so make the most of your networking experience with Spring Fair’s Happy Hours and other exciting events.

 

Buyers Lounge

Engage your senses at the Spring Fair Buyers Lounge. All buyers have access to a basic buyer’s benefit package which can save them over £30 per day. The Buyers Lounge offers a sanctuary designed to inspire and provide a moment of calm to reflect and plan orders away from the bustle of the show floor. Curated around the five senses, the lounge invites you to indulge your taste buds with complimentary tea, coffee and delicious sample sessions from exhibitors. Ambient music and comfortable seating create a relaxed atmosphere for meaningful conversations and creative thinking, while the space itself is visually striking and enhanced by our exclusive signature scent.  

Buyers can also take advantage of daily buyers’ tours, and a complimentary consultancy from Stephen Spencer + Associates. They’ll guide you in creating your own ambient retail experiences or speak with expert perfumers from Quintessence Fragrance about how to develop captivating scents in home fragrance.

Ambience Clinic

Stephen Spencer + Associates’ Ambience Clinic invites all visitors to meet with an expert to explore ways to maximise revenue from your visitor experience. Discover how to design ambient retail experiences that drive results and leave with actionable strategies to boost productivity and enhance your return on investment.

Greeting Card Association Lounge

A series of exciting events and activations will honour the industry’s vibrant spirit and the show’s 75th anniversary. In collaboration with partners including the Greeting Card Association, Cardgains, The Art File, Paper Salad, and N Smith, both visitors and exhibitors are invited to join in the celebrations.

Spring Fair and the GCA are taking the #Cardmitment campaign to the next level with a giant 75th birthday card at the show’s entrance. Visit the GCA Lounge in Hall 3 to join the #cardmitment campaign and help spread some love around the show. Write and send cards from the postbox to anyone exhibiting at Spring Fair. The simple act of sending a card can have a positive, impact on those around us and #cardmitment reminds everyone about the joy and importance of sending cards. The GCA Lounge also serves as a lively space for networking and festivities.

The Summer House Café

The Summer House Café, located within the stylish The Summer House Edit destination, offers a space for networking, planning and inspiration. With a new revamped design, it’s the perfect space for home, gift & lifestyle buyers to quickly recharge and catch up on orders.

MODA x Pure Café

Take a stylish break at the Moda x Pure Café, a fashion-inspired coffee bar designed for relaxation and inspiration. Featuring pop-up activations that you can bring back to your store, this space is more than a café, it’s a hands-on look at how in-store experiences can breathe new life into the high street. Perfect for a quick recharge and a creative spark.

Christmas Café

Perfectly situated in the Christmas, Floral & Seasonal destination, the Christmas Café offers buyers a chance to enjoy some festive fun and sip on a holiday-inspired drink from the Starbucks pop-up.

Celebrate Spring Fair’s 75th Anniversary

Join in the festivities marking 75 years of retail excellence. In honour of this exciting milestone event, Spring Fair is hosting several fun events including Happy Hours with a roaming drinks trolley, a Spring Fair 75th Birthday Party, Awards, a 75th anniversary networking festival, and so much more throughout the show to ensure it’s an event to remember! More details to be announced soon.

Spring Fair Looks Back in Time

Don’t miss the special time capsule experience, looking back at Spring Fair’s 75-year history and the products and people that have been influential over that time.

New Product & Heritage Showcase & Awards

Going back to the future, Spring Fair will host a new awards ceremony, celebrating the history and heritage of the show as well as looking ahead to the best new products on the show floor destined to go down in history as must-have bestsellers. More details on when and where to be announced.

75th Birthday Festival

Open to all exhibitors and visitors on Tuesday 4th February from 7pm, Spring Fair is planning a takeover of Temple Street in Birmingham for a night of networking. The show has partnered with bars including The Trocadero, The Botanist, The Cocktail Club, The Head of Steam, and Revolucion de Cuba Birmingham.

Don’t miss your chance to celebrate the past, present, and future of retail. Register now for an unforgettable experience at Spring Fair 2025 and discover what’s next in home, gift, and fashion. To register to attend visit https://www.springfair.com/visitor-registration 

For more information about Spring Fair and the 75th-anniversary celebrations, visit www.springfair.com

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