SCOOP RETURNS TO OLYMPIA WEST - ‘HERE COMES THE SUN’

As the UK’s leading contemporary fashion and lifestyle show, Scoop returns to Olympia West, Kensington on the 14-16 July 2024, Founder and Managing Director, Karen Radley, unveils the campaign imagery for the new season; Here Comes the Sun. 

Radley has been at the forefront of uncovering cutting edge designers from around the world since Scoop’s inception in February 2011, giving the show its unique handwriting.  Radley says, “As we shed the layers of winter and embrace a new season, there's a sense of optimism and joie de vivre in the air. Summer brings with it the promise of warmth - both literal and figurative. As such, I'm thrilled to launch our Spring/Summer '25 theme of Here Comes the Sun. It perfectly encapsulates the joy of longer days, beautiful blue skies and the ease of warm-weather fashion. As many of you know, I'm perennially inspired by vintage styles and this season we wanted to capture the gorgeous aesthetic of a 1930s seaside resort.”

The campaign playfully reimagines Olympia as a vintage, eccentric illustration, celebrating the fun and quirkiness of Scoop and the fresh perspective it brings to Olympia West.  As the show coincides with Bastille Day, the campaign imagery captures the vintage French Riviera.

Radley says, “One of my greatest joys is discovering new and emerging designers and talent, providing them with a platform to reach the right audience. The campaign imagery encapsulates the season's spirit, and the excitement visitors can expect from our carefully curated selection of designers.”

Presenting their new collections at the show includes Seema, NANIG, Sans-Arcidet Pari and Yavi, with many more designers yet to be announced.  Recognised as a must-see on the international trade show circuit, Scoop will open its doors at Olympia West this July with an edited line up of premium women’s fashion as well as luxury home, beauty, lifestyle and men’s collections.

Visit www.scoop-international.com for more information.