Maximise revenue from your customer experience with a one-to-one at Spring Fair 2025 - hosted by Stephen Spencer + Associates

Retail experts SS+A are offering their acclaimed one-to-one Ambience Clinics, advising retailers and exhibitors on ways to increase sales by enhancing customers’ experience of their brand.

This February, The Buyers Lounge at Spring Fair is curated in partnership with @Stephen Spencer + Associates and selected exhibitors. The space has been designed to showcase the use of all the senses to deliver the desired emotional response from customers, leading to greater value perception, and thereby, increased revenue, and loyalty. This multisensory approach also provides all visitors to the show a space to recharge, network and learn. 

To add maximum value for visitors, SS+A are offering one-to-one Ambience Clinics in the Lounge, advising retailers and exhibitors on ways to maximise revenue from their customer experience. Ambience Clinics are available for all visitors, who will come away with immediate actions to boost productivity and enhance their return on investment. 

As the retail landscape continues to evolve, the Ambience Clinic provides retailers with the tools and insights needed to not only survive but thrive in today’s competitive market.

Stephen in the Ambience Clinic’s advice is invaluable, it was great to have his opinion on where we need to be.” - Michael Griffiths, Owner of Making Ideas (Autumn Fair 2024)

What is the Ambience Clinic?
The Ambience Clinic is a great opportunity to meet with experienced retail experts (SS+A Associates) for tailored, actionable advice on enhancing customer experiences. Held in a relaxed setting within The Buyers Lounge and with complimentary hot drinks, the one-to-one sessions will allow attendees to explore strategies from the Ambience Playbook, a comprehensive guide to creating memorable and above all sustainable, multi-sensory brand experiences. The SS+A team are also able to visit exhibitors on their stand, by appointment.

Participants can choose from the below topics or come armed with their own challenge to resolve:

Using Ambience as an asset to increase spend
How to encourage customers to spend more is always top of your list when it comes to retail challenges. Discuss how to use a multisensory approach to your shop or stand design to encourage purchases.


Build a customer experience that drives footfall and brings joy
Enticing more people over the threshold is a priority for all business owners. Walk us through your customer journey, find out how to improve it, and reap the rewards.


Create a mission + vision that is purposeful, people-centric and profitable
Maximise your revenue with a clear strategy for 2025, and a story you and your team can communicate more effectively 
Stephen Spencer, Founder of SS+A, explains:
“We’re passionate about helping retailers create experiences that resonate deeply with their customers. The Ambience Clinic is about empowering businesses to harness the power of ambience, storytelling, and sensory design to stand out in a crowded marketplace."

Ambience Clinics represent a vital, no obligation, addition to the in-person show experience and are a fast, effective, and pragmatic route for all businesses to tap into a deep well of relevant experience and expertise, delivered with sympathy and objectivity. Experts on hand include:

Stephen Spencer: Ambience Director
John Barford: Commercial Change Agent
Dean Ford: Design Guru
Mhairi Holland:Product Development Dynamo
Catrina Hicks: Commercial Retail Mastermind 
Danny McLean-Low: Revenue Driver
Louise Christie: Storyteller + Marketing Specialist
Why Sensory Experiences Matter
Research shows that customers remember:

35% of what they smell
15% of what they taste
5% of what they see
2% of what they hear
1% of what they touch

For retailers in the giftware sector, where customers seek thoughtful, emotional purchases, engaging these senses is key. Dean Ford, the creative force behind the SS+A brand, highlights the importance of these principles:
"A successful retail space is not just about products—it’s about how you make customers feel. With the Ambience Clinic, we help retailers design spaces that inspire loyalty and connection."

Book Your Session

Spaces at the Ambience Clinic are limited, and pre-booking is encouraged. Retailers are invited to secure a one-on-one session with an SS+A Associate by visiting The Buyers Lounge in Hall 6 or emailing lauren@stephenspencerassociate.com . Complimentary hot drinks will be served during the consultations.

About Stephen Spencer + Associates
SS+A, celebrating its 10th year in 2025, is a leading consultancy specialising in transforming retail, cultural, and hospitality environments through customer experience optimisation. Drawing on decades of collective expertise, SS+A helps businesses design spaces, processes, and strategies that inspire loyalty and drive sustainable growth.

Whether you’re looking to reinvigorate your retail space, refine your customer journey, or align your team with your brand values, the Ambience Clinic is your gateway to thriving in today’s market.