Why We’re Entering the Pet Market

At Mad Beauty, we've always been passionate about enhancing everyday routines with a touch of fun and flair. As pet owners ourselves, we’ve experienced firsthand the joy and love that pets bring into our lives. During the pandemic, we noticed a surge in pet ownership, accompanied by a growing demand for high-quality, fun, and practical pet products. This sparked the idea: Why not extend our expertise and creativity to the pet care market?

Pet grooming is a natural extension of our brand ethos. We understand that pets are more than just animals—they’re family. And just like their human counterparts, they deserve to be pampered with products that are both effective and enjoyable. Our Mad Pets range is designed to meet this need, offering pet owners a unique blend of practicality, quality, and playful design.

 What We Bring to the Pet Market

 Mad Beauty has always been about more than just products; we create experiences. With Mad Pets, we’re bringing our signature touch of quirkiness to pet grooming, offering something truly special to pet owners. Our products are not only formulated with gentle, high-quality ingredients like chamomile and oatmeal but are also wrapped in fun, innovative packaging that reflects the love and joy pets bring into our lives.

“We're not just adding a new product line; we're bringing the same enthusiasm and creativity that have always set us apart into a whole new sector,” says Trevor Cash, Director at Mad Beauty. “Pet owners are looking for products that blend practicality with a bit of fun, and that's exactly what we aim to deliver.”

Julia Cash, Creative Director at Mad Beauty, adds, “We knew Mad Beauty’s touch of magic would be the perfect addition to the pet care aisle. It’s about offering products that are effective and fun, just like our bath and body ranges, but tailored for our furry companions.”

 The Directors’ Personal Passion for Pets

Our journey into the pet market isn’t just a business decision—it’s personal. Being pet owners ourselves, we understand the bond between people and their pets. This personal connection has driven us to create a range that we would be proud to use on our own pets—products that are safe, effective, and packed with personality.

Products to Make Tails Wag

Mad Pets For The Love Of Clean Dog Shampoo & Conditioner Duo

Pamper your pooch with this 400ml duo, featuring paw-shaped lids and gentle formulas with oatmeal and chamomile for a clean, fresh, and soft coat.
RRP: £11.99

Mad Pets Tail Waggin’ Wash Dog Shampoo

Keep your dog’s coat clean and fresh with this deep cleansing shampoo, lightly fragranced with chamomile and oatmeal for a soothing wash.
RRP: £5.99

Mad Pets Groomin' Wonderful Dog Conditioner
Detangle and soften your dog's coat with this vitamin-rich conditioner, infused with chamomile and shea butter for glossy, fresh fur.
RRP: £5.99

Mad Pets Who's Adorable! Dog Slicker Brush
Make grooming fun with this cute slicker brush, designed to keep your dog's coat smooth and tangle-free, all housed in a kennel-shaped box.
RRP: £9.99

Mad Pets Poop-Doggy Dog Poop Bag Holder
Add humour to clean-up time with this refillable dog-shaped poop bag holder, holding up to 20 bags for on-the-go convenience.
RRP: £5.99

Mad Pets Give The Dog A Bone Gift Set Tin
Treat your pup with this mini shampoo and conditioner set, paired with a stylish bandana, all in a reusable bone-shaped tin.
RRP: £11.99

Mad Pets Time for Paws Paw Balm
Soothe and protect your pet's paws with this nourishing balm, enriched with oatmeal and chamomile for soft, cared-for skin.
RRP: £5.99

Mad Pets Nip-Knacks Catnip Filled Toys
Entertain your cat with this set of six soft, catnip-filled toys, designed to keep them engaged for hours of fun.
RRP: £8.99

Mad Pets Snapcat Photo Booth Props
Create memorable photos with your cat using these 7 fun props, perfect for capturing the special bond you share.
RRP: £8.99

 A Purrfect Beginning with More to Come

This starter range is just the beginning. As we look ahead to 2025—our 25th anniversary—Mad Beauty has big plans for Mad Pets. “We’re bringing even more innovative designs, playful mouldings, and those ‘oooh and ahh’ products to celebrate our milestone anniversary. Get ready for some serious pet pampering with a Mad twist!” says Julia Cash.

Select lines from Mad Beauty’s Mad Pets range are available in Superdrug stores, with the full collection available on madbeauty.com. Get ready to unleash the fun and care your pets deserve!