Award winning bath, body and cosmetics brand, Mad Beauty is thrilled to announce that the company has officially received approval from People for the Ethical Treatment of Animals (PETA) for its commitment to producing cruelty-free beauty products. 

With an unwavering dedication to ethical practices and animal welfare, Mad Beauty has worked tirelessly to ensure that none of its products or ingredients are tested on animals at any stage of development. This PETA approval serves as a significant milestone for the company, recognising their ongoing commitment to creating products that are both high-quality and cruelty-free.

The PETA "Approved" logo will now proudly grace the packaging of Mad Beauty's extensive range of cosmetic and skincare products. This certification guarantees that all Mad Beauty products are free from any animal testing, meeting the strict standards set by PETA.

"We are delighted to receive the PETA approval, which serves as a testament to our long-standing commitment to producing cruelty-free beauty products," explains Julia Cash, Creative Director of Mad Beauty. "At Mad Beauty, we firmly believe that beauty should never come at the expense of animals. This recognition from PETA reinforces our dedication to creating ethical and sustainable products that consumers can trust."

By obtaining PETA approval, Mad Beauty joins the esteemed ranks of companies worldwide that have successfully transitioned to cruelty-free practices, further solidifying their position as an industry leader. This achievement aligns with the growing consumer demand for compassionate and conscious beauty choices, allowing customers to make purchases that reflect their values without compromising on quality or efficacy.

Mad Beauty's PETA approval marks a significant milestone in the brand's journey towards sustainability and ethical responsibility. Going forward, the company will continue to innovate and create cutting-edge beauty products while upholding its cruelty-free ethos.