Exciting opportunity for UK gift/homeware brands to showcase products at Home InStyle, Hong Kong, 27 – 30 April 2025

We’re looking for brands with cultural / heritage related products and design concepts/stories that can represent UK.  

We’re delighted to inform you that we have been approached by show organisers, HKTDC, to curate a showcase stand within the Cultural Zone of their Home Instyle Show, to exhibit products/brands that depict UK style and heritage (the products do not have to be made in the UK). Offering participating companies great exposure to the Hong Kong and wider Eastern Asia markets, perfect for brands either looking to explore trading in the Eastern Asia market or for those who already sell into the market, looking to expand their presence.

The showcase stand will feature 10 – 15 UK brands who will be able to display approximately 5 products each (depending on product size) and will be manned by us, there is no requirement for participating companies to attend the show, however if you would like to do so you may be able to take advantage of sponsorship initiatives offered by HKTDC to enable you to visit (further details will be provided).

Whilst this is predominantly a market research exercise, to gain exposure in the Hong Kong market and receive feedback as to the suitability of your products/brand in the market, participants should be ‘export ready’ i.e. able to fulfil orders in international markets. HKTDC have planned extensive PR for the Cultural Zone, providing a great chance to gain exposure for UK brands.

The show

Home InStyle is taking place at the Hong Kong Convention Centre from 27-30 April and runs concurrently with 3 other key shows:

Fashion Instyle
Gifts & Premium
Printing and Packaging

Buyers are encouraged to visit all shows.

The cost

The cost to exhibit has been significantly subsidised by HKTDC, meaning that we are able to extend this opportunity to you for a nominal fee of £225. Please note that you will be responsible for shipping your products to Hong Kong (products cannot be returned after the show).

Application

To apply to be included in the UK showcase please use the link below to complete the online application form, please also send photographs of the products that you feel would be suitable for the showcase to international@batf.uk.com

Application form

Deadline to apply: Midday, 27th February

Participants will be selected on suitability for the UK showcase, we will liaise with HKTDC to assess all applications and determine which brands will be selected to participate.