Absolutely Mama is the UK’s leading lifestyle and parenting magazine. Appealing to a generation of mothers forging their own parenting path, Absolutely Mama aims to support their readers with expert advice, helpful articles, lifestyle, and fashion ideas plus honest parenting insight. These awards are judged by their loyal readers and expert parenting panel.

Blade and Rose are owned by husband and wife, Amanda, and Jon Peffer, they founded the company in 2010. Their design and distribution centre are based in their hometown of Kendal in the Lake District. At the heart of Blade and Rose are their eco and sustainable ethics. They ensure all their products comply with Oeko-Tex Standard 100, and all their suppliers are SGS or BSCI compliant which ensures that global cotton production is better for the people who produce it and better for the environment it grows in, ensuring the softest and safest fabrics for the consumer. Any plastic they use is recycled and recyclable.