After over a year away from in-person events, Hyve Group are delighted to announce that Autumn Fair will return to the NEC Birmingham from 5^th – 8^th September 2021. Following their Refuelling Retail manifesto, Autumn Fair will be designed to reinvigorate the industry, providing the essential networking and product inspiration that we have all missed during this time apart.

Bringing an even more exciting proposition to the halls of the NEC Birmingham, Autumn Fair will be co-located with Hyve Group’s fashion trade show Moda. Situated alongside Jewellery & Watch and Fashion (JWF), Moda’s co-location will provide even more crossover buying and selling opportunities, creating a definitive fashion destination within the UK’s leading home, gift and lifestyle trade show.

Working in line with Hyve Group’s Safe and Secure guidelines, Autumn Fair will provide a space for Covid-safe trading, networking, inspiration and more, as the retail industry gets back up and running.

Autumn Fair promises to provide a compelling line-up of exhibitors. Already signed up are such names as TY UK, Big Metal, Joe Davies, The Art File, The English Soap Company, Kidicraft, Dcuk, Kikkerland, Ashleigh & Burwood, East of India, Paper Salad, Rush Design, D&J Glassware, Sifcon, Bomb Cosmetics, Coach House, Hill Interiors, Pacific Lifestyle, Ultimate Products, Rex International, Richard Lang & Son, Korbond Group, Price's Patent Candles and many more.

New exhibitors on the line up include: Willsow, Chalk UK, Bachmann Europe, Peony & Pine, Emotional Rescue Scream Pretty, Brands Ltd, Emily Victoria Candles and Rainbow Design.

Plus, joining the JWF line-up are exciting names such as: Lido Pearls, Nephele Bags, Paradise Jewellery, Reeves & Reeves, Midhaven and Amber Hall Jewellery.

Julie Driscoll, Managing Director for Hyve’s UK Retail & Fashion portfolio commented, “We are delighted to finally be returning to the thing we do best; market-leading events facilitating trade, collaboration and creativity. We’re working hard to make our in-person shows safe and secure and we can’t wait to welcome our community back to the NEC Birmingham after such a long time apart.’’

Autumn Fair exhibitor Steve Cox, Sales Director at Keel Toys said, “Over the last few years some people have talked about trade shows not being as important as they once were. During the last week or so, I have looked at our order book and how it has grown since the beginning of January and compared it to other years. The answer is simple; trade shows are crucial, as they are the springboard to the beginning of the year for the order book and many other reasons… Keel Toys are booked for Autumn Fair in September and I for one am really looking forward to getting back to trade shows.”

Autumn Fair’s return has been welcomed by leading industry association BIRA; Commercial Director, Jeff Moody said, “Bira are delighted to be at Autumn Fair, as our independent retailers are so eager to see new product ranges and reconnect with suppliers and fellow retailers. It’s been such a long time since the industry has been able to meet together and Autumn Fair will be a much-awaited opportunity for the industry to reunite.”

It is with great anticipation that Hyve Group prepares for the return of Autumn Fair. Refuelling the retail industry is the show’s top priority moving forward, with community and collaboration at its heart.

Autumn Fair will return to the NEC Birmingham on 5^th – 8^th September 2021. Visitors and exhibitors can visit the Autumn Fair website to find out how to register their interest or apply for a stand.

For further press information or images contact:

Sarah Waterfall

Head of Marketing – UK retail portfolio

sarah.waterfall@hyve.group