Marketing and PR Manager – The Giftware Association The Giftware Association

Marketing and PR Manager – The Giftware Association

We are seeking a dynamic Marketing and PR Manager with proven experience in communications within the creative and retail sectors. This is an exciting opportunity to lead the integrated functions of public relations, marketing, and education for The Giftware Association, shaping the future of our brand in a vibrant industry.

Key Responsibilities:

In this role, you will report directly to our CEO and collaborate closely with The GA team to play a pivotal role in our strategic marketing initiatives. Your influence will extend across:

 - Marketing Campaigns: Designing and executing innovative marketing strategies that elevate our brand presence and drive membership growth.
 - Education Development: Leading the expansion of our education platform, curating compelling content, and overseeing the budget for external contributors to ensure top-tier delivery.
 - Brand Strategy: Enhancing our brand identity through creative storytelling and targeted outreach.
 - Trade Show Support: Coordinating our presence at key industry events and ensuring impactful trade show experiences.
 - Thought Leadership: Helping position The GA as a leader in the giftware industry by developing content that reinforces our authority and expertise.
 - Recruitment & Retention: Supporting membership acquisition and retention with focused, member-centric initiatives.
On the PR front, you’ll be the guardian of our public image, managing media relations, securing press coverage, and crafting strategic communications for both digital and physical channels. You'll lead our efforts in positioning The GA as a trusted industry voice, with responsibilities including:
 - Developing media strategies that amplify our visibility across the industry.
 - Managing consistent and compelling website content.
 - Ensuring impactful communication for key events and announcements.

Your Profile:

We’re looking for a creative and strategic thinker with a passion for communications. Our ideal candidate has exceptional writing and presentation skills, can build strong relationships with media, and knows how to deliver meaningful campaigns that resonate with our members, media partners, and the broader public. You'll thrive in a role where you balance day-to-day tactical execution with long-term strategic planning.

Send your CV to enquires@ga-uk.org