Event
Building Relations, Negotiation and Marketing for Export
Date:
Location:
The Association of Translation Companies (ATC) invites you to a live webinar providing guidance on how to build relationships, network and market in other cultures helping you find your way to exporting success. Come and hear how you can access the language capabilities you may need, and get expert guidance on how to tailor your relationship building, negotiation and marketing strategies to target markets.
What you’ll come away with from the day:
Tools for starting new export campaigns in your focus sectors
Tips on successfully positioning your product in new markets
Guidance on establishing a presence and growing a profile
Expert guidelines developed by Cathy Branson on Building Relations, Negotiation and Marketing in culturally different markets
SPEAKERS
Sarah Bawa Mason
Sarah is Commercial & Collaborations Lead for the Association of Translation Companies, working with client-side associations to deliver targeted messaging on the power of language services to improve export outcomes. She worked as a freelance translator from 1992 and she taught professional translation at the University of Portsmouth until 2025.
Cathy Branson
Cathy is the Managing Director of Dialogue Language Services International. As a qualified cultural and language trainer and translator, Cathy has spent 30 years assisting SMEs and global corporations in overcoming cultural and linguistic barriers to international expansion. Having expanded her own language company into 40 markets, Cathy has lived and worked in four countries, bringing first-hand experience of cultural adaptation to the table.